AI Insights · Timothy · April 2023
Top 5 Social Networking Apps on iOS in South Africa: Q1 2023
In Q1 2023, the top social networking apps in South Africa on iOS saw varied performance trends in downloads, revenue, and active users, with Facebook leading the charge.
In the first quarter of 2023, the top five social networking applications on iOS in South Africa demonstrated diverse performance metrics. Data from Sensor Tower provides a detailed look into their weekly downloads, revenue, and active user trends.
BIGO LIVE-Live Stream, Go Live showed fluctuating revenue figures, peaking at approximately $16.5K in the week of January 30. Weekly downloads ranged from a low of 205 to a high of 337, with a noticeable uptick towards the end of the quarter. Active users remained relatively stable, starting at 1.7K and gradually increasing to just under 2K by the last week of March.
Grindr - Gay Dating & Chat experienced a decline in weekly revenue from $4.8K at the start of the quarter to around $3.5K by the end. Downloads remained consistent, fluctuating between 283 and 354. Active user numbers saw a steady rise, reaching a peak of 10.6K in mid-March before settling at approximately 10.2K.
Life360: Find Friends & Family maintained steady revenue, with figures hovering around the $2.8K to $3K mark throughout the quarter. Downloads varied slightly, with a high of 1.8K in late December and a low of 1.3K in mid-February. Active users saw a consistent increase, starting from 43K and reaching nearly 48K by the end of March.
Skype had stable revenue, peaking at just over $2K in mid-March. Weekly downloads were relatively consistent, with the highest being 922 in the week of March 20. Active users saw an upward trend, beginning at 19K and reaching approximately 21K by the end of the quarter.
Facebook led the pack with the highest metrics across all categories. Weekly revenue peaked at $2.6K at the end of January. Downloads remained robust, ranging from 9.7K to 14.8K, with a significant spike in mid-March. Active users were consistently high, maintaining around 1.5M throughout the quarter.
For more detailed insights and data, visit Sensor Tower.